The buzz of holiday shoppers, holiday advertising and the ringing of the cash register this holiday season puts a smile on every shop owner’s face in Canada. This year however the Canadian dollar’s strong performance against the US dollar is creating a wave of uncertainty among Canadian shoppers.

Cake Beauty wants to reassure shoppers in Canada (the birth place of the most indulgent bath and body collection) that we sell our products at par. That’s right our pricing is the same for the US and Canada, so Canadian shoppers can get their wallets out and feel confident that they are getting a fair price.

In anticipation of the strength of the dollar, Cake Beauty has actually been selling at par for well over 6 months. “It is important that we make it clear to our Canadian customers that we value their business and we want to keep them shopping in this country, especially during the hugely important holiday season” says Cake Beauty president Heather Reier. “Our strategy is to step back and see the total market. This broad sighted view point was critical in the creation of our climate neutral holiday collection, where we offset all C02 emissions generated by the collection. The same strategy lead us to offering customers ‘at par’ pricing.”

Check out Cake Beauty’s holiday collection, Give Twice in stores now. Cake Beauty is available at The Bay, Sephora, Indigo and online at www.cakebeauty.com.

For more information on Cake Beauty, please contact Allison Daisley at allison@cakebeauty.com or 416.201.0486 x105