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Cake Beauty featured in Globe and Mail’s, Report on Business |
| Toronto, Canada - 11/18/2008 |
Cake Beauty featured in Globe and Mail’s, Report on Business
the story of Heather Reier and her passion for beauty and business
Over the past 5 years Cake Beauty has captured the attention of beauty lovers around the world. On Tuesday, November 18th Cake's message of indulgence, innovation and quality will be featured in 'The Breakthrough', an exciting section of the Globe and Mail's Report on Business. ‘The Breakthrough’ features the story of a selected Canadian entrepreneur and hones in on the specific strategies that led to the company's growth. The full page spread on Cake Beauty and Heather Reier, the entrepreneur behind the brand, will be followed by a live online question and answer on November 22nd between 1 and 2pm at www.globeandmail.com/breakthrough.
“It is such an honour to be recognized by the Globe and Mail’s Report on Business”, says Heather Reier, founder and president of Cake Beauty. “My enthusiasm for beauty products drove me to create Cake Beauty and continues to inspire me to develop innovative new products. Luckily, I realized early on that it’s essential to be equally passionate about the business behind the beauty industry. Striking a balance between the two is the essential recipe for the success of Cake Beauty”.
The Report on Business article will be an inspiring and informative piece for anyone wanting to know more about what goes on behind the doors of beauty brands. It’s a beautiful world, but it’s also a business.
For more information about Cake Beauty please contact:
Allison Daisley
PR and Marketing Manager
416.201.0486 x105 or allison@cakebeauty.com
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