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| Cake Beauty, making sweet suds at the British Soap Awards |
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London, UK -
May 11, 2006
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Cake Beauty, Canada’s favorite beauty brand, is making waves again on the international front – or perhaps more fittingly, is making sweet suds on the British Soap scene.
Cake Beauty, Canada’s favorite beauty brand, is making waves again on the international front – or perhaps more fittingly, is making sweet suds on the British Soap scene. The collection of stylish, sophisticated, and decadent body-care products was hand picked to be part of an elite group of products that will be presented to UK’s favorite Soap actors and hosts Fern Britton and Phillip Schofield at the British Soap Awards.
Actors who received the Cake Beauty products include Sheree Murphy, Michael Schofield, Victoria Silvstedt, Shayne Ward, Harry Hill, Kate Garraway, Todd Carty, Scott Maslen, Jason Gardiner, Claire Goose, Alan Fletcher, Gaynor Faye, Daniel Whiston, Claire King, Don Gilet, Leslie Ash, Brian Capron, Bradley Walsh, Darren Gough, Carla Lane, Dermot Murnaghan, Susan Hampshire, Peter Capaldi and Linda Evans.
This star studded affair will be aired on ITV 1 on Wednesday May 11th to an estimated viewing audience of 8.1 million viewers, a 38% share of viewers. This event is Britain’s favorite awards show receiving higher ratings than the National Television Awards and even the BRIT awards.
Cake Beauty will be the most indulgent part of this stylish goodie bag.
“We understand the value and importance of indulgence and want to offer the actors and presenters the chance to transform a little part of their everyday” says Heather Reier, president and founder of Cake Beauty. “We make every product from only the finest ingredients including shea butters, coconut and jojoba oils, turbinado sugar, marshmallow, pure essential oils and whole milk. We are sure that lucky recipients will agree that our range is the perfect mix of style and substance”.
With distribution exclusively in select John Lewis stores across the UK and increasing interest from both consumers and press, Cake Beauty is adding a sweet touch to the UK retail environment and now the entertainment world.
For more information on Cake Beauty please contact Allison Daisley, Marketing and PR manager at allison@cakebeauty.com or +1.416.201.0486 x 226.
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