Like shopping for your favourite Cake treats wasn't delicious enough, now you can earn rewards every time you make purchases or refer friends to Cake! Meet Sprinkles, Cake's brand spankin' new loyalty program!

Here's how it works:

  • Earn 50 points to get you started when you create an account
  • Earn 15 points for every $1 you spend at
  • Earn 50 points every time you refer a friend! 

And where do these points go?

  • 750 points = $5
  • 1500 points = $10
  • 3000 points = $20

So what are you waiting for? Get your Cake, and earn some sprinkles!


Who can join?

Anyone with an account is automatically enrolled and will start earning points on each purchase.

How do I earn points?

You can earn points for all sorts of activities including: signing up as a new customer, referring friends to shop with you, and by making purchases with your account on To see all the ways you can earn points click the Cake Loyalty Points tab at the bottom of your page and look over the Earn Points section in the menu.

How do I view my point balance?

Your point balance can be viewed by clicking on the Loyalty Points icon that appears on every page. This will re-direct you to the page where your point balance is shown.

How do I redeem my points?

Select the tab called Redeem Points. Here you’ll see all the rewards we offer. If you have enough points, you can redeem them for a reward.

Is there a limit to the number of points I can earn?

No. Go ahead and earn as many as you can! However, you can only redeem your points in the increments available. To look at what your points can get you, visit the Redeem Points tab on our Loyalty Page. 

Do my points expire?

No. If you run into any points difficulties, just e-mail us and we can help you out!

What do the 'approved', 'pending' and 'cancelled' statuses mean?

* Approved: These points can be redeemed on rewards immediately

* Pending: These points need to be verified before you can redeem them. This typically applies to recent purchases and referrals.

* Cancelled: These points will not be added to your account. For example, this will happen if you cancel a purchase (the points will change from pending to cancelled)

What happens if a friend I refer cancels or returns their order?

Your pending points will become cancelled and will be removed from your account.

Why did my account balance go down?

You, or someone you referred, cancelled or returned a purchase.

I completed an activity but didn't earn points!

It can sometimes take a few minutes for us to process your activity and provide your points. Don't worry; we've got you covered!

Can I use my points during checkout?

Not directly - please redeem your points for a voucher, which can then be applied during checkout.

How do I leave the program?

If you no longer wish to earn points, please contact us and ask to be unenrolled. We'll un-enroll you and you will lose any points you have accrued.

What happens if I leave and decide to join again?

Just contact us and we'll re-enroll you. However, your point total will begin from zero.

Where can I report a problem or give feedback?

We’d love to hear what you have to say! Shoot us an e-mail at 

Disclaimer: Cake Beauty Inc. reserves the right to add, alter or remove points at any time. Limit one login per person per address. For questions please contact us at