The Beachy Keen  Beach Wavy Hair Shampoo, 295mL
The Beachy Keen  Beach Wavy Hair Shampoo, 295mL The Beachy Keen  Beach Wavy Hair Shampoo, 295mL The Beachy Keen  Beach Wavy Hair Shampoo, 295mL

The Beachy Keen Beach Wavy Hair Shampoo, 295mL

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Beachy magic: Let your waves follow their natural flow. This unique, lightweight formula lays the groundwork for buoyant body and soft texture. Gently cleanses while adding softness and shine, all without weight. Created with aloe leaf juice. This is your kick-off to easy-breezy, beachy and wavy.

Key Benefits

  • Softly Cleansing
  • Wave Enhancing
  • Shine boosting
  • Vegan & Cruelty Free Shampoo 
Using the Goodness

Pour into your palm, then lather up! Start with a good scalp rub and work to the ends (be gentle). Rinse well and repeat for an extra clean.

Sweet Tip: Massage scalp for 1 minute for a relaxing treat.


WE POUR IN: Aloe Leaf Juice, Lemon Peel Extract

WE LEAVE OUT: Parabens, Sulfates, Phthalates

Aqua/Water/ Eau, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Disodium Laureth Sulfosuccinate, Glycerin, PEG-4 Rapeseedamide, Fragrance/Parfum, Aloe Barbadensis Leaf Juice, Citrus Limon (Lemon) Peel Extract, Panthenol (PRO- VITAMIN B5), Decyl Glucoside, Glyceryl Oleate, Cinnamidopropyltrimonium Chloride, disodium cocoamphodiacetate, PEG-150 Distearate, Sodium Chloride, Citric acid, Sodium Glycolate, 3-Dimethylaminopropylamine, Polyquaternium-55, Poloxamer 184, Hexylene Glycol, Disodium EDTA, Tetrasodium EDTA, sodium hydroxide, Dicaprylyl Ether, Ethylhexylglycerin, Potassium Sorbate, Benzoic Acid, Sodium Benzoate, Phenoxyethanol, Benzyl Benzoate, Limonene, Eugenol.

created in canada

We’re the true north, strong, and free. Every product we make is conceptualized, tested, and designed at Cake Beauty head office in Toronto. Our formulations are proudly manufactured in Canada and the UK.

no animal testing

We do not buy ingredients from any supplier that tests on animals. We do not test our final formulations on animals. And we don’t sell our products in any environment that requires us to conduct animal testing. Period.

100% vegan

Our gorgeous formulations don’t harm so much as a hair on a bunny’s head. We are certified as both cruelty free and vegan by PETA’s Beauty Without Bunnies.

naturally luxe

We pour in the high performing natural ingredients you love, and none of the stuff that you don’t. (That’s a big no-no-way-not-ever to parabens, phthalates, sulfates, and talc.)


Nobody should have to choose between quality natural formulations and girlie greatness. From our decadent textures to our iconic fragrances, every product we create is designed to give the soul what it needs and the heart what it wants.